The Attention Heatmap displays the most attractive elements of the image in the form of "hot" and "cold" spots. The Attention Heatmap report is a predicted eye tracking report which show how areas of the original image attracts the attention.

The Opacity map report tones down information that is not attractive and visually displays what your viewers may perceive during the first few seconds of visual inspection. The most transparent areas are those that attract more attention.

Use the Opacity report to identify which areas are being perceived and which are being ignored.

The Gaze Plot report visualizes the scan paths and order between elements inside the image. A Gaze Plot report is also referred as scanpath report. It is made of a series of short stops (called fixations) and fast movements of an eye (called saccades).

The Areas of Interest report (AOIs) lets you define areas inside the image and determine the percentage of the attention this area is drawing. Areas of Interest report is also referred as Regions of Interest report (ROIs)

Use the Areas of Interest report to compare results between different versions of your design and layout.