Google’s Gary Illyes Q&A on Upcoming Mobile Ranking Change

Responsive does not have a ranking benefit

Because Google has been pushing responsive design as a way to handle mobile traffic, some people wondered if the only solution was to also use responsive because it could give a rankings boost. However, Gary Illyes says that they recommended it because it worked well for Google, so they believed that solution would work for almost everyone. That said, webmasters do not have to use responsive for mobile, as other mobile site choices work just as well. He reiterated that responsive design does not have a ranking benefit.

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